This back-to-school season is an opportunity to educate the public about the crucial role of comprehensive eye exams in our students' success. COA has made it easy for you to be a part of our "Back-to-School" social media kickoff:
1) Share these graphics and sample post(s) on your professional or personal social media accounts.
Sample Post A:
You get your children pencils and backpacks for back-to-school, but what about an eye exam? That's right - 80% of learning happens through the eyes, so seeing the blackboard or textbook clearly is crucial to learning. Make your child's back-to-school eye appointment now! [insert phone #]
Sample Post B:
Did you know? Eye doctors recommend yearly exams so kids can read - and succeed! In California, eye exams and glasses for children are a covered benefit under private insurance and Medi-Cal plans. Don't delay - make your child's back-to-school eye exam appointment today! [Insert phone number]
2) Create your own 15-30 second video for COA's back-to-school social media outreach. Here's how:
Make a quick video on your phone (no more than 30 seconds). Have someone in your office help keep the camera steady and look for good lighting. For "extra credit" wear your white coat and have the backdrop of eyeglass frames or exam equipment if possible.
Here are is a sample script for what to include in your video:
"Hi, I'm ______, an optometrist from __________. Many times I see young patients who come in for an exam after their schoolwork has suffered from poor vision. This year, California eye doctors are encouraging parents to schedule a back-to-school eye exam so students can be ready to learn on day one. A pair of glasses can transform learning. And, good news - both eye exams and glasses for children are covered by private insurance and Medi-Cal! This year let's make sure all our children are ready to see clearly, read and succeed!
Don't forget to let us know how these graphics and videos helped your practice! Did they help inform patients about the need for comprehensive eye exams? Did you see an increase in scheduled back-to-school eye exams? Email Kara Corches with your feedback.