The ADPPA is well-intentioned but does not fully meet the principles retailers have long supported for comprehensively protecting the data privacy of Americans. Here are three critical ways the ADPPA should be revised before passage:
1. Establish a strong, uniform national privacy framework that preempts a patchwork of state privacy laws and regulations.
2. Remove a private right of action that empowers trial lawyers to sue or threaten lawsuits against Main Street businesses on a complex federal law where mistake-free compliance is highly unlikely.
3. Protect American consumers everywhere in the economy by eliminating exemptions from the federal privacy law’s requirements the bill now provides for big tech companies, broadband Internet providers, and banks.
Data drives the shopping experience and allows retailers to offer customers the products, services, value, and convenience they demand. Tell Congress to support a preemptive federal privacy bill that requires all businesses nationwide to use customer data responsibly and to not target Main Street businesses with lawsuits while exempting big tech, broadband and banks, all of whom collect and share consumers’ most sensitive data.