Inside this issue
  Advertising, Advertising, Advertising...  
 
By Tiffany Banks, Nevada REALTORS® General Counsel

Is all advertising the same?  Is any post I put on social media advertising?  Isn't something only considered advertising when I do so using print or media?  The answer to this is, YES all advertising is the same, and NO, something is not only considered advertising when doing so using print or media.   Keep in mind as you read this article and the attached recently published article in The Real Estate Division's Open House Newsletter, that the RED will not look at your advertising on social media any different than your billboard or mailer.
 
The purpose of today's article is to discuss one of the issues we are hearing about time and time again.  I receive calls and emails weekly asking if a REALTOR® is advertising the right way.  In reviewing the advertisement, one of the biggest issues we see is agents advertising without their brokerage name, or, if they include the brokerage name, it is not prominent.  NAC 645.610 requires this. In order to be in compliance, you must include your brokerage name, in prominence, every single time.  ESPECIALLY when you are posting a listing! Finish reading the article by clicking here.

 

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  Marketplace: How a red-hot housing market became a crisis  
 
This week, 10 years ago, Americans learned that the U.S. had its largest single-year drop in home prices in a quarter century. Not that this was shocking at the time. The housing crisis was in full effect, the spillover effects into the financial system were clear, and though not everyone knew it at the time, the country was a month into recession, as economists would later determine. 
 
But before the recession, there was the housing crisis, and before it, the housing bubble. It began, in many ways, in people's heads. That is, after all, where hopes ultimately reside. As this century began, people felt great about housing.
"Oh, it was so hot!" Heidi Kasama recalled. Kasama is a longtime real estate agent in Nevada and president of Nevada REALTORS®. Read the complete story and get more insights from Kasama by clicking here.
 

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  Region XI Conference nears, registration open  
 
The annual Region XI spring conference is quickly approaching. The 2018 conference is set for April 11-13 at the Sandia Resort and Casino in Albuquerque, NM. In addition to the customary caucus meeting and networking events, Region XI has been selected to host one of NAR's new Member Edge events. This one-day, high-energy event is geared toward REALTORS® who are eager to learn cutting-edge technologies and business practices as well as the latest industry news and NAR resources that can benefit business and clients.

Organizers are calling the upcoming event a spectacular education and networking program at one of the West's premiere resorts. Festivities kick off April 11 with REALTOR® party training and a Region XI 'Welcome to New Mexico Fiesta' dinner. April 12 features the Members Edge programming. April 13 features a morning of presentations before the conference concludes at 2 p.m. To read more details and learn how to register, click here. You can also find a conference agenda. 
 

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  Housingwire: Renters take over nearly 25% of major U.S. cities  
 

Rentership growth outpacing homeownership in 97 of top 100 cities

Over the past 10 years, the rental population increased dramatically, even outpacing homeownership growth in the majority of the top U.S. markets, however, a new study from RentCafé shows there's still hope for the homeownership population. From 2006 to 2016, data from the U.S. Census Bureau shows nearly 25% of the 100 largest U.S. cities shifted from owner to renter majority. Renters took over in 22 cities, increasing the total number of renter-dominated markets to 42, RentCafé's study reported.

In fact, for that 10-year period, rentership growth outpaced homeownership in 97 of the top 100 markets. Gilbert, Arizona, held the highest percentage increase in renter share with 53.4% as its population doubled. Click here to view the chart showing the cities - including North Las Vegas - with the greatest change in renter share since 2006, and how their 2016 levels compared to 2006.
 

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