The News Media Alliance and the California News Publishers Association are fighting together for high-quality journalism. The California Consumer Privacy Act (CCPA), which is set to go into effect on January 1, 2020, offers clear benefits to Californians for protection of their personal information online from those who would try to manipulate it. However, what many don’t realize is that it also threatens local communities’ access to local news and the long-term sustainability of high-quality journalism in California.
As proposed, the CCPA would severely restrict news publishers’ already limited ability to benefit from the online advertising ecosystem – a vital means for publishers to survive in today’s increasingly digital news environment.
This is why we are asking you to contact your state legislator now to express your support for high-quality journalism to be funded through responsible advertising.
To protect access to high-quality, independent journalism, the CCPA must allow trusted entities such as news publishers to fund newsgathering and investigative reporting that provides valuable news and information to local communities. This clarification would ensure news publishers’ continued ability to inform Californians on important issues in the community, without undermining the overarching goals of the CCPA.
We take our relationship with our readers seriously, and we respect and want to help address their desire to protect their personal data. This need and publishers’ need for financial security to be able to provide quality news are not mutually exclusive – it is possible to have both, and we believe news publishers are not the intended target of limitations of the CCPA on advertisers.
Let’s not simply replace one problem with another. Together, we can work to fix this critical oversight in the law and help ensure the citizens of California continue to receive the high-quality, dependable journalism in which they trust.