'God Just Wouldn't Let This Idea Go'
Reprinted with permission from 
Brian Fisher was a successful businessman when he launched a charitable organization with the goal of taking a creative and tech-driven approach to saving unborn babies - a venture that eventually led him to abandon the corporate world completely.
But transitioning full-time into the pro-life space wasn't always his plan.
"God just wouldn't let this idea go of saving children from death in the womb and so in 2009 - honestly, begrudgingly - I started a nonprofit," Fisher told TheBlaze. "I didn't want to start a nonprofit. There's plenty nonprofits to go around."
His organization, Online for Life, uses the Internet to convince pregnant women considering abortion to choose a different path, after he realized there weren't any organizations fully using technology to achieve the same goal.
The Founding of Online for Life
Fisher's journey started in 2007 when he was CEO of Coral Ridge Ministries, a Florida-based Christian organization. At the time, he was testing how technology could help stop abortion, learning lessons he had no idea he'd soon be putting into practice.
While he ended up leaving the organization and heading back into the business world, Fisher said that research - and the nagging calling to address abortion - didn't escape him. He soon began thinking more deeply about the issue and began crafting a plan of action.
"I thought if we could basically go to where the women who are hurting are, which is online - there's 2 million Internet searches a month for abortion terms in the United States" - it would have a huge impact, he said. "So that's where the mission field is, if you will."
"Then if we could go and bring them into an environment that was caring and compassionate, and that there was a support network there where they could legitimately feel security which most of them don't feel, then we had a shot at saving children," he said.
Online for Life was born in 2009 after Fisher teamed up with other businessmen looking to make a difference. It started as a volunteer organization, with its founders continuing their for-profit careers while devoting free time to the cause.
How It Works
Since its inception, the concept behind Online for Life has been simple: The group ensures that Internet searches for abortion include prominent links to pro-life causes instead of only showing women links to abortion providers like Planned Parenthood.
The idea is to urge these women to visit pro-life clinics and to bring their children to term rather than seek abortions. Online for Life tracks the search results and appointments women make to assess how effective the ministry is in its reach.
Fisher said that the first victory came June 22, 2010, when the group's first baby was saved in Pittsburgh.
After purchasing some simple ad words online in a 10-mile radius around a pregnancy center in the city, the center's director called and said that a woman had come in for help and decided to keep her baby.
"That child is now 3 years old," he said. "It was just a very emotional moment for me personally because I recognized that if we could cooperatively rescue one, we could cooperatively rescue thousands."
The mother and her fiance were going to choose an abortion before Online for Life led them to the pro-life clinic - an event that changed everything.
Online for Life's Growth and Development
Since that first victory, Online for Life's operations have grown. In 2012, Fisher and two of his partners made a major leap, leaving their business jobs behind and working in the ministry full-time.
It was at least a 25 percent pay cut for Fisher, but he said it couldn't have been more worthwhile. In just a few short years, the organization has grown to around 35 employees, serving women in 23 states.
He said 2,573 babies have been saved.
"We have not only the marketing piece, we reach the women, we have a call center that talks to the women, and we're actually opening up our own clinics this year and we'll be operating two clinics," he said. "One in Texas and one in Pennsylvania. Two very different places."
As businessmen, Fisher and his fellow Online for Life staffers rely heavily on metrics and performance benchmarks to ensure they're reaching at-risk women online and on the telephone, helping refer these women to pro-life pregnancy centers.
They can even measure how effective counseling is for these individuals once they're at the clinic.

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