Cash Discounting
*Below is a message from one our Member Benefit Partners, Louis Puglisi of CardConnect:
Working in the payment processing industry for 22 years, and servicing NJGCA members for 14, I have seen many changes in the way retailers accept bank cards for the goods and services they provide, and how customers pay for them. From copying a card through a manual imprinter, to EMV Chip and Phone Payments, times sure have changed.
For most businesses, accepting non - cash payments is a “necessary evil” that cannot be avoided. The price of acceptance has steadily climbed throughout the years (like everything else) and I am sure Visa will be raising them again at some point in the near future.
While I am visiting NJGCA members all over New Jersey I know many of you have been in business--and loyal members--for many years. Some locations are on their 3rd, 4th, or 5th generation of family managing your location(s). I hear common stories about rising costs, labor, and supply chain issues. The unfortunate fact is that it is harder to remain competitive and maintain your profit margins because everything is UP.
There is a solution you may have come across in your daily lives called “Cash Discount”. The Cash Discount program allows your business to eliminate 100% of your monthly credit card processing fees. Offer your customers a choice to “Pay Cash and Save”.
A few examples are Cash/Credit pricing offered at the pumps. When fueling up, I understand I will pay $ .05 - $ .10 more per gallon for the convenience of using my card to cover the processing fees. Municipalities, DMV, and insurance companies have adopted this procedure years ago. Due to rising costs, Retailers can now benefit for the same Cash Discounting program.
How it works is a “Convenience Fee” is automatically calculated and applied to the sales amount. When your credit card terminal settles, the fee is automatically diverted to cover the cost of that transaction, and your business receives the full sales amount. Your processing fees are completely eliminated. If you are currently billed $200.00 or $2,000.00 per month in fees they will be gone. How would eliminating your monthly processing fees impact your bottom line?
There are strict compliance guidelines regarding signage, and terminal programming that must be followed. We ensure all NJGCA members are in strict adherence to the rules applied. Visa and American Express specifically is sending out Ghost Shoppers to visit retailers in New Jersey and some have received penalties up to $15,000.00 for not following the rules they set.
If you have additional inquiries about how this program works, please feel free to contact me. I am here to help. See our flier HERE. Call 609-957-1784 or email Louis.Puglisi@yahoo.com