What's going on?
| Starting on May 17th, to improve and ensure email deliverability for all clients, if your domain has restrictive settings, we will start automatically delivering your email broadcasts to supporters from an advocacy+(organization)@votervoice.net email address. |
What does "restrictive settings" mean?
There's a variety of methods for your domain to prevent spoofing and ways for you to set up a list of "trusted" or "authenticated" senders on your behalf: DMARC, DKIM and SPF.
What does this mean for my organization?
If you do not have any restrictive domain settings set on your domain or you have already authenticated VoterVoice as an approved sender on your behalf, you won't see any changes.
If you do have restrictive settings set on your domain, you will see the following changes:
- In the place where you set a "from" email on your broadcasts, you will see a note explaining that emails will now come from an advocacy+(organization)@votervoice.net email address. This will include instructions on how to add VoterVoice as an approved sender.
- When you send broadcasts out, emails will come from advocacy+(organization)@votervoice.net but when your advocates reply to your email, it will go to the "from" email address you set.
I have restrictive settings. How do I make emails come from my domain again?
Easy! Just add VoterVoice to your SPF records. This adds us as an approved sender on your behalf. You will likely have to consult your IT person at your organization to make this change as it means editing records on your domain. Once you have added VoterVoice correctly to your SPF records, emails will automatically start coming from your domain again within roughly 24 hours.
Why are you making this change?
We are making this change to ensure deliverability for all our clients. Many domains have started getting more restrictive in this regard to combat spoofing. We're all for that! For many years, we have strongly suggested clients add VoterVoice as a trusted sender on your behalf.
Sending messages on behalf of a domain with restrictive settings, without adding VoterVoice, can lead to high rates of spam and bounces. So, rather than waiting for a problem to happen, we are being proactive in making this change. This will ensure that we are truly authorized to send on behalf of your domain and if not, we send from votervoice.net emails.
Is there anything else my organization can do to improve deliverability?
Yes! Along with authenticating VoterVoice as an accepted sender on your behalf, always ensure you're employing best practices in your content and frequency of your emails. In addition, to further help authenticate the email you send through VoterVoice, you can work with your IT staff to set up DKIM authentication. DKIM stands for Domain Key Identified Mail and provides a way to attach a signature for your domain to all mail sent through VoterVoice.