Hello Restaurant Friends,

We need your help! 

AB 2564 (Ward) risks banning businesses, including restaurants, from offering customized discounts to guests as part of your loyalty programs – unless those same  benefits are posted on your website and offered to everyone – effectively gutting the very foundation of guest loyalty programs.

How does AB 2564 do this?

AB 2564 limits all price changes offered to any group of customers, that was based in-whole or in-part, by information or data voluntarily provided by the customer.

Guest loyalty programs stay wildly popular as they help provide an exclusive, fun, and engaging experience for the most loyal guests in a way that is mutually beneficial – to restaurants and guests alike. 

Now, AB 2564 would undermine discretion over your ability to offer rewards by taking the decision-making out of your hands – and dictating the terms of your offered discounts.

AB 2564 will GUT rewards programs by undermining your operations and making it impossible to offer targeted discounts based in the future.

ACT NOW and use the tool attached to urge your member to vote "NO" on AB 2564.

Sincerely,

CRA Government Affairs Team