The Virginia Legislature has introduced SB 1212, a bill that would require fitness facilities to prominently feature the “total price” when advertising, displaying, or offering pricing information for goods or services.

Why It Matters

• Last year, HFA successfully secured an exemption for the fitness industry from the FTC Junk Fee Rule, meaning facilities are not required to advertise a “total price” at the federal level.
• SB 1212 would override this exemption in Virginia, contradicting federal rulemaking and creating confusion and compliance challenges for businesses.
• Fitness facility pricing is dynamic and individualized, including monthly access fees, personal training, spa treatments, specialty classes, and retail items. Requiring a “total price” is impractical and limits pricing flexibility for both businesses and consumers.

What We’re Doing

HFA is actively engaging with Virginia lawmakers to seek an exemption for the fitness industry from SB 1212 before the bill moves forward.

How You Can Help

We need your voice to ensure that Virginia lawmakers understand the impact of this legislation. Email your elected officials today and urge them to exempt fitness facilities from SB 1212.

Click below to take action now:

📩 Send an Email to Lawmakers