The New York Department of Health has announced that,
starting January 1, 2026, health insurance carriers will be
banned from paying brokers and agents for helping consumers with
Essential Plan enrollments and renewals in NY State of Health.
This policy effectively tells you: Your work, time, and expertise are expected to go unpaid.
What’s at Stake
- Helping clients navigate coverage, understand networks, and resolve critical issues.
- Millions of low- and middle-income New Yorkers will lose access to personalized, expert help.
- Vulnerable communities—immigrants, gig workers, working families—will be left to figure it out alone.
- This is not just a threat to your business. It’s a blow to the consumer protections you’ve spent years upholding.
Now Is the Time to Speak Up: Tell NYDOH and DFS to reverse this decision.
Don’t sit this out. If we don’t push back now, this model could spread.
Protect your work. Protect your clients.
